FEATURE: Quo Vadis, Cultural Business?

 “Oh dear, now the ride is back with its pessimism and is once again ruining my whole day with its presumptuous statements. Nobody needs that, we already have enough problems right now, we have to see the beautiful side of life right now.” Some readers will definitely react to the following article in this or similar way and I’ll say it right up front is your right! Yes, the text is presumptuous and yes, it is not based on any evidence, but only on a subjective assessment, coupled with 40 years of business experience and it takes place in the future, which is already in the realm of the crystal ball. Therefore, anyone who takes an assessment that is diametrically opposed to this article has exactly the same chance of it turning out the way it does, so have fun in the great playing field of dystopia under the banner: “Quo vadis, cultural business?”

Where are we, what are we?

The year is 2045. With a few exceptions, the great musical superstars who got everything out of their fans for financial gain until their biological end have said goodbye. Some exceptional artists were able to make it into their nineties with a lot of effort, but at this age not even Mick Jagger can anymore do the balancing jumps that he himself still did in his mid-70s with his mouth hanging open on the fourteenth / fifteenth (you name it ...) farewell tour who celebrated the Stones on stage. The paying audience, which had accepted the fraud of backing tracks for many other artists so that the memory of their personal youth could be better celebrated, is now also faced with the problem that their hair has become thinner and their bellies have become fatter. that the next generation of cultural creators somehow cannot achieve the subjectively influenced attitude to life when it comes to emotionality.

Why is that? It's hard to imagine that the active artist scene would have become "worse", on the contrary, there are YouTube videos on the Internet showing musicians sitting on the edge of the bed in a teenager's room, playing at a volume at which the click of the plectrum is louder than that Amplifier, hand-made fireworks that make you dizzy. It really can't be the craft, so why is it? is it the artistic perception, is it the entertainment factor, is it the financial aspect, or maybe a little of each? Or has the music simply become arbitrary, because almost 90 years of crashing electric guitars/drum attacks of all stripes and electronic music excursions in all audible and tangible frequencies have meant that every tone, every sound and every beat has already been heard? Has music as we know it outlived itself?

Answer: yes!

Hear, hear, quite presumptuous. True, it's absolutely presumptuous of me, but I'll try to briefly summarize in bullet points why I personally believe that in a few years at the latest the music scene will only consist of "listen to oldies" and "the PC generates what you need." " consists.

Who is to blame for the misery?

“What misery?” one or the other is probably asking themselves. Well, I am firmly convinced that in several years the physically tangible musician who haptically performs a form of music on an analog instrument will no longer exist in the form as we know it, at least not in a form in which he can be heard from Audience, as we still know it today, is paid for it.

Let’s take the heyday of “haptic” music, the seventies. The audience flocked to bands in which musicians entertained the people with long solo excursions with overly long solos. The focus was on craftsmanship and, with a few exceptions, all “Musician’s Musician” still have their origins in this era. In the eighties the solos became shorter, the productions more elaborate and the focus was on the song and the arrangement. Everything was big, everything was bigger than life, the parties, the advances, the egos. The '90s still produced the odd superstar, but even the biggest band names of the time were already beginning to establish previously unknown combinations of existing musical styles, both acoustically and visually.

Then came the PC and with it the beginning of the end. “What is this stupid statement, everything that is currently on the market today was made possible by the PC,” I can already hear the first shouts from the back rows. And that's exactly the point, the PC has opened up possibilities that you couldn't have imagined before... FOR EVERYONE! Regardless of whether you are technically, creatively or otherwise gifted or hard-working, companies like Apple, with Logic or Garageband, enable ANYONE to glue beats or “songs” together without ever having an instrument in their hand, having completed an artistic training or perfecting a creative output to have.

To see what a flood of opportunities brings, you only need to look at the financial market. What is in abundance has no value apart from how good it is. The more musicians there are, the easier it is to create productions, the less valuable the result is. You can already see the effects today, the big money is almost exclusively made by the really, really big names like Stones, Queen, Guns'n'Roses or KISS, who should only play their old songs so that you can still feel like you're in the audience can feel young.” The now 70-year-old artist is happy and can transfer a few more million to his account in addition to his three-digit million assets.

The Next Generation?

And what about the offspring? In 2045? Which offspring? You've probably noticed that the first programs (still kept under wraps) only require about 20 minutes of speech from a politician, for example, in order to create a perfect speech pattern that is almost indistinguishable from the original. How long will it be before Freddy Mercury can still sing new songs, perfected to the max, even decades after his death? This way musicians can live forever.

Perfect for the older ones among us. Add to that an arena like the one that was just built for ABBA in the UK and the avatars can perform forever and sing new songs until the people, or consumers, who were influenced by the big names of bygone eras, have also passed away. Lucky whoever owns the rights to the trademarks such as band names etc., the flood of money will be unbelievable.

But what about young people? Anyone born today will not be able to relate to artists like ABBA, Beatles or anyone else from the oldies sector in 2045. What about the “new” artists? Well, the “new” artists will still be able to generate a little income here and there, but the chance of becoming a real star is just as high as if vehicles with combustion engines were still registered in 2045. There is simply nothing left to earn. Does anyone really believe that Spotify and Co. as private companies will ever increase their payouts? Not in life! No matter what, people love streaming (rightly), but no one would be willing to pay a monthly fee of €50 or €100 at the moment, which is what would be needed for “species-appropriate” remuneration.

And the live operation? There's definitely still something to be had! Here I recommend taking a look at Japan, where the next generation of live artists are currently being “programmed”. Anime characters sing and dance as projections across the stage and sell out halls and arenas. So that it doesn't sound completely artificial, there is a live band playing, but you could also put actors there and have everything played off the tape, no one in the audience would notice and if they did, they wouldn't be interested. Of course, the backings would have to be recorded, which would give “real” musicians a brief right to exist, but once the PC can let Freddy Mercury sing, he can also let Carlos Santana play any solos with his typical tone. You can then download the corresponding algorithms for the DAW, or you can let the PC do everything itself using AI.

Classic?

“That's all well and good, but the great masters of classical music remain unrivaled and need a real orchestra, right?” Yes, but today even the largest and best orchestras can only be kept alive with massive subsidies from the state/state or the private sector become. The Berlin Philharmonic Orchestra, for example, runs an extremely complex program in which they stream their concerts worldwide in real time and thus generate very good sales, especially in Asia, but even despite this income, the orchestra does not even manage to cover its costs. And all this with the most complex compositional and arranging masterpieces that humanity has ever produced.

I would imagine that in the near future people will no longer say "Siri, play something calm from the sixties" but rather "Siri, create a song in the style of Michael Jackson's Thriller with a short solo by Jeff Beck that is 3 long: 00 minutes.” Or the PC analyzes your mood using wearables and then composes music for you in real time. Artists as people in their function as idols or similar become superfluous; every person is their own artist. Rockstars are becoming superfluous, everyone is a rockstar and if you need an audience for your event, you can generate one using your VR glasses. Have you always wanted to play at Rock am Ring or Wacken? No problem, for a small in-app purchase, even in front of a sold-out crowd, with colleagues who will tell you after the show how good you were.

Payment for artists? Why, I'm an artist myself! You could see what value an artist REALLY has in 2020 with Covid. An artist lives on the breadcrumbs that society throws at him when society is doing well in terms of food/drink/health/money. If that's missing, no one cares whether an artist can pay their rent or not. “I would also have liked to be a musician, now what it's like to have to do a real shitty job in order to survive.” In 2045 there will no longer be musicians as we know them today, only hobby musicians , subsidized classical music and rights exploitation of deceased superstars... and once a year a new superstar artificially pumped up by the industry who is sold as “we are working on the stars of the future”.

The only thing that can stop this trend would be another supply chain problem in the chip sector or the fact that high-performance computing capacity is needed in other areas... even then the artists would not be on the same level as the industry. Do you think I'm exaggerating? Could you ever have imagined that Harley Davidson would build electric motorcycles?

As for the musical future, the economic gap will be wider than ever before and the job of the typical live musician will disappear forever.

P.S. Every cashier at ALDI already earns more than 90% of all musicians…

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Additional Informations:

**1. Live Performances:**
   - *Local and Emerging Artists:* Small, local gigs may pay modestly, ranging from $50 to a few hundred dollars per performance. Emerging artists often rely on local shows to build a fan base.
   - *Established Professionals:* Fees for established professionals can vary widely based on factors such as venue size, ticket prices, and the artist's popularity. They may earn from several hundred to thousands or even millions per gig for top-tier acts.

**2. Streaming Earnings:**
   - *Independent and Emerging Artists:* Streaming services like Spotify or Apple Music typically pay artists a fraction of a cent per stream. Independent and emerging artists might earn a few thousand dollars per year, depending on their popularity and streaming numbers.
   - *Mainstream and Chart-Topping Artists:* Highly popular artists with millions of streams can generate significant income from streaming, ranging from tens of thousands to millions of dollars annually.

**3. Album Sales and Merchandise:**
   - *Independent and Emerging Artists:* Self-produced albums and merchandise sales contribute to artists' income. These can vary widely, but an emerging artist might earn anywhere from a few hundred to a few thousand dollars per year.
   - *Mainstream and Chart-Topping Artists:* Successful mainstream artists can earn substantial amounts from album sales, especially during promotional periods. Merchandise sales, including clothing and concert memorabilia, can also be lucrative, potentially reaching millions of dollars annually.

**4. Licensing and Sync Deals:**
   - *All Artists:* Licensing music for commercials, movies, TV shows, and video games can be a significant income source. The fees for these deals can vary widely, with successful placements contributing substantial amounts to an artist's earnings.

**5. Digital Platforms and Social Media:**
   - *All Artists:* Leveraging digital platforms and social media can lead to additional income through sponsored content, brand partnerships, and collaborations. Artists with substantial online followings may receive payments for endorsing products or promoting events.

**6. Record Deals and Publishing:**
   - *All Artists:* Record deals and publishing agreements play a crucial role in determining an artist's income. Major record labels may provide substantial financial support, but independent artists often retain more control over their music and a larger share of revenue.

**7. Economic Factors and External Challenges:**
   - *All Artists:* Economic conditions, unforeseen events (e.g., global pandemics affecting live performances), and shifts in market trends can impact musicians' income. Adaptability and resilience become essential for sustaining financial stability.

In summary, the income of musicians is a complex interplay of various revenue streams, industry dynamics, and personal factors. While success can bring substantial financial rewards, emerging and independent artists often face challenges in establishing a sustainable income. Diversification, adaptability, and strategic navigation of the evolving music landscape are key elements for musicians aiming to build a successful and resilient career.

FEATURE: The Power Trio In Live Music

 They are considered the original soup for all types of rock music and were the initial solution for a successful band constellation, especially during the development phase of the same style in the 60s and 70s. Whether Rush, Cream, Jimi Hendrix, Triumph, ZZTOP or in the “newer” versions Police, Nirvana or Kings X and countless other formations, the power trio in the line-up, drums, bass and guitar, with one of the musicians also singing still takes over, was downright groundbreaking in its original form. What made and makes this combination so fascinating as a power trio and what problems do you encounter in live situations?

As little as possible and as much as necessary

I'm guessing the experiences that a normal musician has had over the course of their career in terms of starting a band, maintaining a band, or joining a band are probably as varied as the colors of a rainbow, so I'll be damned and attest to the fundamentals of this area. However, if you move back in time between five and six decades, when apart from instrumental amplifiers, microphones and possibly a vocal system, there were no technical advances that made the live situation easier in any way, you get a complete picture different perspective on the art of making music than today.

In addition, the area of learning music and instruments itself was limited to the immediate area around you, which you could only reach through direct communication. Blessed is he who lived in a city and not in the country. Otherwise you only had the option of putting the needle back on vinyl records countless times to the same point where the passage you really wanted to be able to play was and pressing around on the fretboard until a note sounded roughly in that direction tended to be what you heard on the album. Or you had another musician in your neighborhood or school who could do or knew exactly what you needed. Just a quick reminder: no internet, almost no music magazines, no advertising market, nothing, which means making music was a deeply subjective and personal approach.

For example, I still remember spending at least half a year of my life trying to figure out how Brian May makes the sound swell before the We Will Rock You solo and the sound just doesn't die down. I tried everything I could at home in my teenage room to recreate this effect, but I just couldn't manage it until I was in a rehearsal room for the first time and had to play at a very high volume. And lo and behold, the sound not only stood on its own and continued to vibrate forever, it continued to vibrate for so long that it became annoying again, and the next problem got in my way.

It was therefore very difficult to find suitable musicians for a band. Mind you, every sound that sounded back then had to be formed in some way with hands, arms, legs or fingers, not with the press of a key, certainly not with the click of a mouse, but really through manual work. Finding people who didn't fall below a minimum level on their instrument was relatively difficult, at least in my environment, which is why you quickly came to the realization that the fewer people you have in a band, the better the people can create the most voluminous sound possible. The easier and more practical it is to plan a band. Oh yes, three musicians of course earn more proportionally.

The functions of the individual instruments

It quickly became clear that without drums and bass you couldn't actually create anything that a.) you could move to rhythmically and b.) create enough volume in the lower registers. An interesting fact if you keep in mind that nowadays, at least in the pop and heavy sectors, almost everything is done to completely remove these instruments from the fans' field of vision, at least in the studio and to a large extent also live. At least the drummers can still stay in the live area due to the fact that they have the most attractive instrument on stage, but in some cases they have already been condemned to a large extent to stupid key-pushing of the backing tracks in the play and stop area and otherwise busy reproducing the beats that were programmed or played in the studio as best as possible live.

In the bass area it looks much worse, as guitars come suspiciously close to the actual frequency spectrum of the electric bass in the downtuning area or have even overtaken a regular 4-string.

And on the other hand, nowadays you can pump up a guitar sound to such an extent in terms of pressure and compression that you are grateful for every free frequency where you can still place the bass for the purpose of localization. Many bands already do without a bass player in the live area because, depending on the style and space, a concrete transmission is almost hopeless and you can achieve exactly the same results with a synthetically generated bass. Mind you, this doesn't apply to Earth, Wind & Fire and the whole Motown slide, but more to the area of hard and heavy, where everything is compressed to death ad nauseam both in the studio and in the live area.

The most important instrument of all, which hasn't been used yet, is the singing. One of the three musicians has to take on the lead vocals, and many bands probably have the problem that it is not the best singer or singer who has to take on this task, but rather the least bad singer or singer. He also has the thankless task of having to separate both his instrument and his singing with a kind of two-brain solution and treat them independently. Anyone who has tried this, especially as a bassist, when you have to play bass lines parallel to the vocal lines, which are diametrically opposed in interpretation, knows how much training is necessary for such a performance. For this reason alone, I can't imagine what it's like in the brain of Geddy Lee from Rush, who was able to expand this thing not only with vocals and bass, but also with a bass foot pedal and a keyboard at the same time. But that is another matter. As a result, many bands are forced to expand to a quartet, simply because the vocal performance of the protagonists is not enough.

OK, so let's assume that we have solved all of the above-mentioned problems, i.e. we have outstanding musicians who are very pleasant people, we have great songs and everyone fulfills exactly the part within a power trio that you want . However, the constant problem of a trio becomes apparent at the first guitar solo. There is a lack of volume because the lack of chord playing immediately causes everything to collapse. Of course, as a solution you can, for example, do the variant of the Canadian band Triumph, where the bassist briefly switched to the keyboard during a solo, played the bass with his left hand and delivered chords with his right hand. However, this assumes that the bassist is also a keyboard player, otherwise you have a fourth man in your luggage who you need for a fat sound.

Personally, I have actually only met a single band in my entire life that has probably presented the most perfect solution to chord playing within a band power trio. We're talking about the band Kings The same band, for example, has the opportunity to not only provide bass and drums in a guitar solo, but also to sing a two-part chord with the two remaining vocals, so that there is never a feeling of harmonic emptiness in a live concert. However, as you can imagine, such skills require a certain level of talent and an incredible amount of training, but they can be achieved.

The power trio 2023, a discontinued model or a sensible reduction to the bare essentials?

The computer has changed everything. Not necessarily a new insight when it comes to the Microsoft and Apple sectors, but I actually wouldn't have dared to dream that the entire music industry, especially its protagonists, would once be reorganized upside down. In principle, nowadays you no longer need musicians on a stage to deliver a good entertainment program. A perfectly implemented choreography with tons of dancers, plus lightning, thunder, fog, lasers, if you didn't see it, should be enough for a large number of music-loving listeners to have a nice evening. If you want to add a little more personality cult to the whole thing, you can also put DJ whoever on stage with a table and several pieces of equipment, who can then heat up the people a little and provide them with the appropriate animation.

To artistically combat this type of entertainment with the approach of a classic power trio is completely naive and, if at all, can only be generated in approaches with massive use of backing tracks. I don't want this article to be used as a pamphlet against backing tracks, I just think that if you use traditional tone shaping as it was invented a long time ago because there was no other option, that's how you should use your art form today. If you want to play in a power trio, you should only use pure craftsmanship.

One of the first bands to face this musical dilemma was the Texan trio ZZ Top, which brought a classic blues-rock trio performance without any frills to the stage until their high-flying commercial album Eliminator, but was then forced to to transport the album's massive use of sequences plus the programmed drums and various keyboards to the stage in some form. To this day, these musical creative phases polarize fans.


Quo vadis, trio?

The artistic realization of music has completely moved away from people as performers, and it doesn't matter how many people are on stage. I've seen jumping jacks on stage, jumping around the stage in Guitar Hero style with an unplugged compact mixer in their hand, twisting and tearing wildly on a mixer control knob and then dropping theatrically to the floor ultimate ridiculousness in its purest form. Therefore, when it comes to transporting musical information, today's technology offers all the possibilities to transport the whole thing in some technical form using sound waves, regardless of whether the sound is produced manually by a person or not.

However, what cannot be imitated, or rather cannot yet be imitated, is the human factor. The majority of listeners who are genuinely music-loving still come to a concert to see people. People who have technical skills and who, when interacting with other people, convey a sound that consists half of musical information and half of the human aura. Personally, I still see the use of a real power trio here, which, with extremely good craftsmanship, manages to make all other instruments seem obsolete.

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1. Motorhead: The British band Motorhead, consisting of Lemmy Kilmister, Phil Campbell, and Mikkey Dee, was known for its unique style blending elements of rock, punk, and metal.

2. Rush: The Canadian progressive rock band Rush, comprising Geddy Lee, Alex Lifeson, and Neil Peart (until his passing in 2020), was renowned for its technically complex music and distinctive instrumentation.

3. Cream: Although they existed for a short time, the British trio Cream with Eric Clapton, Jack Bruce, and Ginger Baker was a groundbreaking blues-rock trio of the 1960s.

4. Emerson, Lake & Palmer (ELP): An English progressive rock trio featuring Keith Emerson, Greg Lake, and Carl Palmer, achieving success in the 1970s.

5. The Jimi Hendrix Experience: While Jimi Hendrix was the most prominent figure, The Jimi Hendrix Experience, with Noel Redding on bass and Mitch Mitchell on drums, was a trio that left an indelible mark.

6. Primus: A U.S. band known for its unique blend of funk, rock, and metal. The lineup includes Les Claypool, Larry LaLonde, and Tim "Herb" Alexander.

7. Dinosaur Jr.: The U.S. alternative rock trio, consisting of J Mascis, Lou Barlow, and Murph, played a significant role in shaping the sound of the 1990s.

8. Wolfmother: An Australian hard rock band with Andrew Stockdale, Chris Ross, and Myles Heskett.

9. **ZZ Top:** The iconic Texan trio with a blues-rock foundation, featuring Billy Gibbons, Dusty Hill, and Frank Beard.

10. **Nirvana:** While primarily associated with Kurt Cobain, Nirvana was a trio that also included Krist Novoselic on bass and Dave Grohl on drums.

11. **Chevelle:** An American alternative metal band consisting of brothers Pete Loeffler, Sam Loeffler, and Dean Bernardini.

12. **Blue Cheer:** A pioneering hard rock trio from the late 1960s, with the classic lineup including Dickie Peterson, Leigh Stephens, and Paul Whaley.

13. **Muse:** The English rock trio comprising Matthew Bellamy, Chris Wolstenholme, and Dominic Howard, known for their progressive and alternative influences.

14. **Green Day:** The punk rock trio from the U.S. with Billie Joe Armstrong, Mike Dirnt, and Tré Cool.

15. **Hüsker Dü:** An influential punk rock trio from the 1980s, featuring Bob Mould, Greg Norton, and Grant Hart.

16. **High on Fire:** A modern heavy metal trio fronted by Matt Pike, along with Jeff Matz and Des Kensel.

17. **Russian Circles:** An instrumental post-metal trio featuring Mike Sullivan, Dave Turncrantz, and Brian Cook.

18. **Kyuss:** A pioneering desert rock trio from the early '90s, with members including Josh Homme, Brant Bjork, and John Garcia.

19. **Triggerfinger:** A Belgian rock trio known for their blues-infused hard rock, featuring Ruben Block, Paul Van Bruystegem, and Mario Goossens.

20. **Earthless:** An instrumental psychedelic rock trio consisting of Isaiah Mitchell, Mike Eginton, and Mario Rubalcaba.

FEATURE: My Favorite Instrument

 We've all heard the popular question, "If you could only take one guitar with you to a desert island, what would it be?" The answer is actually clear, it has to be an acoustic guitar, because you don't have power for an amp :-) But when it comes to picking one instrument out of many, I have to go a little further. I am in the fortunate position of having access to a large pool of instruments with everything you could possibly want. Depending on the style, musical approach and area of application, the selection varies enormously, so that I can't settle on one instrument in terms of sound. But what goes far beyond the “normal” is a custom-made product that was made just for me according to my specifications. Here, too, I have accumulated some great instruments over the course of my career, but even from this great selection, one instrument stands out that is outstanding in every respect. Welcome to my Framus Panthera Baritone Axel Ritt Custom.

The concept of my Framus Panthera Baritone Axel Ritt Custom

Anyone who knows me knows that I have always come from the Paula camp. Not that the Strat bearing is in any way of inferior quality in my opinion, on the contrary, the single coil department is far superior to the humbucker depending on the style of music, but if I had to decide on one bearing, it would be the big "G" . When I started my cooperation with Framus a few years ago, I was in the great situation that the Markneukirchen manufactory made me one or more suitable instruments for each of my musical areas of application and I was therefore able to enjoy “all-round worry-free” equipment.

Since I really liked the Panthera model straight away, it should also be the basis for the instrument described here, but not without pretty much every detail being modified at my request. It is well known that Framus and Warwick not only employ outstanding craftsmen, but also true artists (“whatever you want, we will build it for you”). For example, anyone who has taken a look on Instagram at the complex work that leaves the factory will have a rough idea of what is possible in terms of craftsmanship in Vogtland.

For my work at GRAVE DIGGER, I own 2 Panthera Custom models, which also have some special features, but differ little from the series models in terms of dimensions (scale length, etc.). This is no longer the case with my Framus Panthera Baritone Axel Ritt Custom. It is a baritone guitar, which I need for my other two bands HELLRYDER and MONSTERGROOVE and which has completely different tunings.

The structure in detail

Maybe some people already know, but I was given my nickname “Ironfinger” by my colleagues because I play 013 - 056 strings in standard tuning, for which the Pyramid string manufacturer makes me a signature set. The background is my extremely hard touch, where a regular 010 set lasts about 20 minutes, then the D or A string usually pops out. Almost 30 years ago I worked my way up from 011s and 012s to 013s, which finally let me play the way I want. However, the demands on the instrument are very high, so the neck has to have a minimum of mass so as not to twist and the use of a Floyd Rose vibrato system, for example, is also not possible. I once tried it on a Jackson with five springs in the spring chamber, whereupon the drive-in sleeves broke out of the body. Do not try this!

In order to be able to implement this string tension on a baritone guitar, several structural measures are required. On the one hand, I have an extra-long scale length of 76 cm on the instrument, even for baritone dimensions, which means I have already arrived at a medium scale bass. This scale length increases the string tension again and ensures a quick and crisp response, which is even more important with the deep tuning. The string thickness was also calculated and adjusted, which also results in a baritone signature set of Pyramid 015 - 064, which is in the tuning B - E - A - D - F # - B. Very suitable if the bass player plays a regular 5-string.

In a direct comparison, the body appears, as expected, a little smaller than a regular scale length, but the placement of the neck pickup is much more noticeable. Due to the scale length, this moves further forward on the body, but is still below the (imaginary) 24th fret, where the best harmonics for a neck pickup are located, a reason why I prefer 22-fret guitars to 24-fret ones.

The next special feature of this custom-made product is the scalloped fretboard, which is found on all of my instruments that have been built for me in the last 10 years. The advantage of a scalloped fretboard is the three-fold possibility to perform vibrato (right, left, down) and the easier bending because the fingertip no longer has to be pushed over the fingerboard. The disadvantage is the absolutely even finger pressure, which must be ensured both when playing solo and especially when playing chords. However, I get around this disadvantage by using the extreme string tension, which enables regular string pressure and still has the advantages of the scalloped fretboard.

As for pickups, I use EMG pickups like on all my custom instruments. I've been playing nothing else, at least with my stage instruments, for almost 33 years now and it will probably stay that way. A cream-colored 85 is used on the neck and a black 81 on the bridge. No coil switching or anything like that, a pure LP circuit. In order to reduce battery consumption, the Framus Panthera Baritone Custom has a battery that can be charged on the back with a USB cable and a mobile standard charger. You can also use regular 9V batteries for the system.

My trademark in the form of the black and white stripes is used as a finish, although we opted for a very eye-catching, transparent varnish so as not to varnish the “lots of A’s” flamed maple top, which would have been a real shame. The body is made of mahogany, the neck is also made of ebony and the fingerboard is made of ebony. On the 12th fret is my mascot in the form of a laser-engraved roof. Dragons stand for courage, tenacity and intelligence and have always appealed to me since I was a child.

In some cases I have to use bass equipment to transport the instrument. When I travel to shows by train or in a van, I can just about transport the instrument in a double gig bag from Mono (the best gig bags in the world). Unfortunately, this is no longer possible at air shows. Here I use bass cases from Enki, which do a very good job. In order to be able to locate the equipment easily worldwide, all cases are equipped with a GPS tracker and can be tracked in the event of “location in the airport” or theft. And should I locate and track down a stolen instrument, God bless you...

The sound

The sound of the Framus Panthera Baritone Axel Ritt Custom is the maximum impact you can conjure up from a baritone guitar. Due to the extra long scale length, the tone is very percussive, tight and allows for accentuated playing, despite the long attack phase of the strings, which always works very well despite the deep tuning. No sloppy “babble” that you know from many downtunings, but the tightness of a regular guitar with the bass thrust of a baritone Ferrari that is 5 semitones lower.

I intentionally don't use bass-heavy amps to transmit the sound, perhaps with correspondingly oversized cabinets, as in this case you're hitting the bass player's legs from behind in terms of frequency. If you have a tight 5-string in the band, it is important to clearly separate the frequency ranges from each other, otherwise you will only end up with mud dripping out of the speakers both in the studio and live.

Live I play the Framus Panthera Baritone Axel Ritt Custom via various Hughes & Kettner amps with the appropriate cabinets. The Triamp, the Grandmeister series, the BS200 series and, if space is tight, the Ampman series are used. For the corresponding sound examples, I recommend the second single from my band HELLRYDER - “Nightrider” and the live recording of “Lady Marmalade” from my band MONSTERGROOVE, you can find the video links below.

Although the instrument is a one-off, it can be recreated 1:1 at any time by the Framus Custom Shop department. If you are interested, please contact Framus directly.

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Additional Informations:

In the annals of musical instrument manufacturing, the saga of Framus emerges as a rich tapestry interwoven with threads of innovation, resilience, and a tireless commitment to the art of crafting musical instruments. Born in 1946 amidst the post-World War II era, Framus, initially christened Franconian Musical Instruments, was the brainchild of Fred Wilfer, a visionary craftsman with a passion for instruments.

Fred Wilfer's journey commenced in Saxony, where he established a modest workshop dedicated to the repair and construction of string instruments. As the winds of reconstruction swept across post-war Germany, Wilfer astutely recognized the evolving landscape of musical preferences and an increasing demand for affordable instruments. In the 1950s, this foresight led Framus to pivot towards guitar production, marking the genesis of a legacy that would span generations.

The 1950s and 1960s witnessed the burgeoning of Framus into a powerhouse of innovation. The "Idea of the Month" initiative, introduced in this era, became a crucible of creativity, regularly birthing new designs and models that captivated musicians across genres. This dynamic approach positioned Framus as a pioneering force, offering a diverse palette of instruments tailored to cater to a kaleidoscope of musical expressions.

The swinging 1960s witnessed Framus reaching pinnacles of influence as its instruments found homes in the hands of iconic musicians such as John Lennon and Bill Wyman. The "Beatle Bass" became an emblem of cultural and musical revolution, solidifying Framus as not just a manufacturer but a cultural influencer. However, the subsequent decade posed challenges, prompting transitions in ownership and management, a testament to the brand's ability to adapt.

The late 1970s and early 1980s marked a transformative period for Framus as it joined forces with Warwick GmbH & Co Music Equipment KG. This strategic alliance injected renewed vitality into the brand, combining Framus's legacy with Warwick's contemporary expertise. Despite the industry's turbulence during this time, Framus not only withstood the storm but emerged stronger, reaffirming its standing as a premier producer of high-caliber guitars and basses.

As the 20th century drew to a close, Framus navigated the evolving terrain of technology and craftsmanship. The brand embraced a philosophy that harmonized traditional techniques with modern innovations, standing as a beacon of precision and sonic excellence. The dawn of the 21st century heralded a renaissance for Framus, characterized by a renewed commitment to customization through the establishment of the Framus Custom Shop. This bespoke workshop became a haven for musicians seeking instruments tailored to their unique sonic preferences, elevating Framus to the zenith of artisanal instrument crafting.

In the present day, Framus stands as an enduring testament to German craftsmanship, a living legacy that resonates through the hands of musicians globally. The brand's expansive lineup, spanning classic designs to avant-garde models, continues to inspire, forging a harmonious symphony that echoes across time. Framus's narrative is one of indomitable spirit, adaptability, and an unwavering passion for the art of music—an opus etched into the very soul of musical instrument history.

—————————

**The Evolving Symphony: A Comprehensive Chronicle of the Baritone Guitar's History**

The Baritone guitar, a unique and versatile instrument with a distinctive tonal range, has traversed a fascinating journey through the pages of musical history. Its evolution is a story of innovation, adaptation, and the pursuit of new sonic horizons.

**Origins and Early Development:**
The roots of the Baritone guitar can be traced back to the mid-20th century. While various iterations of extended-range guitars existed, it was not until the 1950s that the Baritone guitar, with its elongated scale length and lower pitch, began to take a recognizable form. Pioneering figures in the instrument's early history include Danelectro, which introduced the Baritone guitar in the late 1950s.

**Usage in Popular Music:**
The 1960s marked a pivotal era for the Baritone guitar, as it found its place in popular music genres. Artists such as Duane Eddy embraced the instrument's deep, resonant tones, using it to create iconic melodies in instrumental rock. Its warm, distinctive sound made it a sought-after choice in the studio and on stage.

**Expanding Boundaries in the 1980s:**
The 1980s witnessed a resurgence of interest in the Baritone guitar, partly fueled by advancements in guitar manufacturing and experimentation in alternative tunings. Electric guitar manufacturers like Fender and Gibson began producing Baritone models, expanding the instrument's accessibility. Musicians in various genres, including country, jazz, and alternative rock, embraced the Baritone for its ability to add a unique sonic dimension to their compositions.

**Baritone in Modern Rock and Metal:**
The late 20th century and early 21st century saw the Baritone guitar carving a niche in rock and metal genres. Bands like Deftones and Tool incorporated the instrument's deep, growling tones into their heavy soundscapes. The Baritone's extended scale length allowed for downtuning without sacrificing string tension, making it an ideal choice for players exploring lower registers.

**Customization and Artistry:**
As the Baritone guitar gained popularity, luthiers and custom builders began crafting bespoke instruments, catering to the specific needs and preferences of musicians. The Framus Panthera Baritone Axel Ritt Custom, for example, stands as a testament to the exquisite craftsmanship and personalized design that can be achieved in Baritone guitars.

**Contemporary Renaissance:**
In the present day, the Baritone guitar is experiencing a renaissance. Its diverse application in genres ranging from indie and folk to metal and jazz showcases its adaptability. Contemporary artists, such as Chelsea Wolfe and Baroness, use the Baritone to explore new sonic territories, demonstrating its enduring appeal and versatility.

**Conclusion:**
The Baritone guitar's journey is one of continual evolution and adaptation, weaving its deep, resonant tones into the fabric of diverse musical genres. From its early days as a novelty to its current status as an integral part of modern music, the Baritone guitar's story is a testament to the instrument's ability to inspire musicians to push sonic boundaries and explore uncharted musical territories. As it continues to evolve, the Baritone guitar remains an instrument of choice for those seeking to add a rich, distinctive voice to the symphony of contemporary music.

FEATURE: What's Important On Instrumental Cables?

 “An experience report on instrument cables for guitarists? Will it now come back with capacity, garnished with the latest picofarad values?” To be honest, even if the values are very helpful for special product comparisons, the normal hobby musician up to the professional working musician is concerned with completely different things Things when it comes to the practicality of cables.

I've climbed pretty much every step of the ladder of success in my career, from the worst youth center out-of-place gig in front of 5 bored people to the headliner show in Wacken in front of almost 100,000 frenetic fans and what do you think, which product in every respect Shows was the most important thing? Exactly, the cable, or rather the instrument cable, that unspectacular connecting element between products such as guitars, amps and pedals, which are much more popular with musicians.

This report is intended to provide you with a few experiences that are highly subjective, but in my opinion could also be interesting for the majority of readers. By the way, whenever I've had a signal problem on stage in my almost 40-year career, with two exceptions (once a socket, once a toggle switch), a cable was always the culprit. Here we go!

Which cable and why?

Who would have thought that even the cable product group would become as big a voodoo circus as is the case today. Cables with a length of 6 meters are offered in the three-digit euro range, others discuss the direction of flow of electrons and in which direction a cable should be plugged. Quite honest opinion, no one will hear that in the context!

I don't want to deny that a 100 euro cable offers a different sound quality than a 5 euro cable of the same length, but if you buy a high-quality cable, for example from the Cordial Metal category for just under 40 euros, you won't be one of the extremely high-priced products perceive difference. Especially not when another instrument is added, not to mention a live show with several instruments. Once a P.A. When it comes into play, the distortion of the guitar sound has already progressed to such an extent that the sound of the cable can no longer be located.

Much more important than the final capacity information is the practical design of a cable and there are a few points in which cables differ, for example:

Cable length

Nothing in the world is as annoying as cables that are too short. I saw colleagues working with cables stretched across the stage at a height of 30 cm, because someone had only packed a 3 meter cable and the stage size was more opulent than expected. Since, in contrast to XLR cables, you cannot easily extend a jack cable, you always have to pack a size larger than you think.

Small club, preferably 6 meters, large club, preferably 9 meters (from guitar to amp), and for open air stages sometimes 12 or 15 meters. Why not just use a transmitter? Well, on the one hand, a transmitter massively changes the sound of a guitar and, in terms of transmission frequencies, battery consumption and receiver mounting, it raises new problems that need to be solved, especially at festivals. I'm not against broadcasters, but I prefer cable when it comes to transmission security.

Be careful when using pedalboards. If you rely on sound-neutral true bypass pedals, you should keep in mind that the cable lengths before and after the pedal add up. 2 pcs. 6 meters of cable with its 12 meters can quickly turn a passive pickup into a muffle king. The only thing that helps here is a downstream pedal with a buffer circuit or, even better, your own buffer amp, such as that offered by the Palmer company. Just so we understand each other correctly, cables that are too long are also annoying. Anyone who covers a 10 square meter stage with 9 meters of cables should not be surprised at the annoyed looks from colleagues who tend to get caught in the cable loops.

By the way, Telecaster player Albert Collins liked to hang a 30 meter cable of moderate quality without a buffer amp between his guitar and his amp in order to take the edge off his sound. As you can see, what matters is what comes out the back...

Processing and flexibility

Unfortunately, almost all music products have the same processing problems. Anything that is well made is always quite heavy or, as in our case, stiff and solid. In terms of sound, a stiff silver or copper wire in “tram rail quality” would probably be the best choice, but the performance on stage would be correspondingly poor. The trick is to find a cable that is as flexible as possible but still has very good sound properties. Every manufacturer has their own opinion on this, but if you like to move around on stage, you should definitely pay attention to a lot of flexibility.

Only bend the cable after 15 cm behind the socket and throw it away, unless your radius of action is in the 1 sqm jazz area (no offense). However, with flexible cables there is always the risk of being stepped on more often, which brings us directly to the next point: the plugs. The answer is relatively simple: Neutrik. Yes, there are alternatives, yes, they are cheaper and no, there is nothing better. The connector, with its solder, forms the mechanical weak point in the signal chain and only Neutrik offers an adequate counterpoint to the cable pull with its patented strain relief. As a patch cable in a hard-wired rack, I think it's something else in an emergency, but whenever a cable is moved, there is e.g. Currently (unfortunately) only one provider.

During the DVD recording of the Wackenshow 2010, after the intro, a 60-piece bagpipe orchestra traipsed over my main cable, with every other foot hitting the cable. How warm do you think it was for me, even if a note came out of my amps with my first riff...


Transport and storage

The kinking of a cable is inevitably the death of the same. In principle self-explanatory, but still not noticed by some contemporaries. Cables are still cut in half several times and then thrown into the cable box with a nice, tight knot. This is crap! Good cables can survive this procedure several times, but even the best inner conductor will suffer a hairline crack at some point.

Immediately afterwards comes the famous “elbow” solution, in which the cable is wound up but twisted. Here too, the hairline crack is already in the starting blocks. Unfortunately, the only good method is also the method that a.) takes the longest and b.) requires the greatest care when unwinding, but the cable thanks you for it.

So, hang the cable connector loosely over your hand and form loops with a diameter of approx. 30 cm. With each winding, the thumb and index finger then turn the cable slightly to the side using the thumb so that the twisting is compensated for. Complete! When winding up the cable, throw it loosely over its entire length into the room and you're done! Everything else is at the expense of the cable.


Repair

If the cable is dead due to a broken conductor, you can convert it into a patch cable using the classic halving method. You split the cable in the middle and check which of the two halves still has a hole. Then unsolder the connector of the defective part and solder it to the other cable. Can be done, does not have to be. If you're not in the mood for soldering exercises, you can get a decent amount of cable with the big T or M starting at just under 20 euros.

Emergency drill

OK, worst case, you're standing on stage and in the middle of/at the beginning of the song(s)/performance, no sound comes out of your amp. Yes, now you're panicking! The following sequence of actions solves the problem:

1.) Is the tuner still working? Yes, it sounds ridiculous, but even to me this happens 1-2 times a year. Embarrassing, but human.

2.) Is the volume control turned up? It sounds even more embarrassing, and it is, but see above...

3.) Does the amplifier still have juice? Turn over and check the operating LED. Happens more often than you think. I know it's expensive, but no guitarist should go on stage without a spare amp. A bassist can still play via the D.I./floor monitor combination in the greatest need, but for a guitarist the show is over.

4.) Is there a cracking/cracking sound when you wiggle the socket? If the jack wobbles, change the guitar immediately. Yes, no guitarist should go on stage without a spare guitar.

5 and following.) From here there is only the instrument cable problem. So far, I have never had a speaker cable or speaker burn out. Points 1-4 can be checked quickly in about 15 seconds, then change the cable immediately. Each cable should be present at least twice.

The procedure mentioned under 5 only happened to me almost 3 months ago. Cool straddle step, guitar pulled up in a fat pose, stood with the right foot on the cable, cable broke! Cable replaced, singer tells a short joke, ready for use again after just under 60 seconds. Incidentally, it is advisable to practice this emergency procedure as a dry run at regular intervals. Only those who keep calm will solve the problem within seconds.

Conclusion

Saving on cable is stupid! Your signal transmitters get kicked, dirty, ripped, bent and thrown. Only the best (not the most expensive) can survive here. Nothing is as important to your sound and operational reliability as the cables you use, so check what will carry your sound.

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Additional Informations:

In-Depth Analysis of the Technical Architecture and Components of Instrument Cables

Introduction:

Instrument cables are a fundamental component in the realm of music, connecting instruments to amplifiers and other audio devices. The construction and composition of these cables play a crucial role in ensuring optimal signal transmission and sound quality. This comprehensive report delves into the technical intricacies and the array of components utilized in the construction of instrument cables.

Conductor Material:

The core conductor serves as the primary pathway for electrical signals. High-quality instrument cables typically feature conductors made from oxygen-free copper (OFC) or silver-plated copper. OFC ensures better conductivity by minimizing the presence of oxygen, reducing signal loss, and enhancing the overall performance of the cable.

Shielding:

Shielding is a critical element in preventing electromagnetic interference (EMI) and radiofrequency interference (RFI). Instrument cables employ various shielding methods, including braided shields and foil shields. Braided shields, consisting of intertwined strands of conductive material, offer flexibility and durability, while foil shields provide a layer of metallic foil to block interference.

Insulation Material:

The insulation material surrounds the conductor, preventing signal leakage and maintaining the integrity of the electrical transmission. Common insulation materials include polyethylene, polypropylene, or foam polyethylene. The choice of insulation material can impact factors such as capacitance, flexibility, and resistance to environmental conditions.

Capacitance:

Capacitance is a crucial parameter affecting the performance of instrument cables. Lower capacitance values result in better high-frequency response and signal clarity. Quality cables often incorporate designs to minimize capacitance, ensuring that the cable does not negatively impact the tonal characteristics of the instrument.

Connector Types:

The connectors at each end of the instrument cable play a pivotal role in establishing a reliable connection. The most common connectors are 1/4-inch TS (Tip-Sleeve) or TRS (Tip-Ring-Sleeve) plugs. Gold-plated connectors are often preferred for their corrosion resistance, ensuring a stable electrical connection over time.

Cable Jacket:

The outer layer, or cable jacket, provides protection and durability. Jackets are typically made from materials like PVC (Polyvinyl Chloride), TPE (Thermoplastic Elastomer), or fabric. Robust jackets enhance the cable's resistance to wear and tear, bending stress, and environmental factors, making them suitable for both studio and live performances.

Durability and Flexibility:

Instrument cables designed for professional use prioritize durability and flexibility. The incorporation of features such as strain relief at connector joints, reinforced connectors, and braided shielding contributes to the overall robustness of the cable. Flexibility ensures ease of handling and facilitates cable routing in various setups.

Length Considerations:

The length of an instrument cable can influence its performance. Longer cables may introduce signal loss and degrade high frequencies. Musicians often choose cable lengths based on their specific needs and the physical layout of their setup.

Specialized Cables:

In addition to standard instrument cables, specialized variants cater to specific needs. Examples include low-capacitance cables for high-fidelity applications, coiled cables for stretchable lengths without excessive clutter, and angled connectors for space-efficient connections in tight spaces.

Conclusion:

In conclusion, instrument cables are a critical link in the audio chain, translating the nuances of a musician's performance to the amplification system. The careful selection of materials, construction techniques, and design features contributes to the overall quality and reliability of these cables. Musicians and audio professionals alike benefit from understanding the technical aspects of instrument cables to make informed choices that align with their specific requirements and preferences.

FEATURE: What You Have To Consider At Flight Shows.

At times you might have thought it was hardly possible anymore, but the live performance is back. After a mentally torturous 2 years, in which a large proportion of all professional musicians and the majority of all technical crews threw in the economic towel, the live activities are practically overflowing, which brings with it another problem, which is not the topic here . Anyone who plays festivals or tours abroad sometimes cannot avoid traveling by plane, which puts extreme physical and mental strain on musicians in particular. Why? Read for yourself.

The starting point

To put it bluntly, traveling by plane outside of first class has absolutely nothing to do with the glamor of earlier days. Unfortunately, the plane has degenerated into a means of mass transport and only has the value of a bus trip, unfortunately with an environmental impact that is a thousand times greater. For my part, I deeply hate having to fly abroad for tours or festivals, but unfortunately I can rarely avoid it. Unfortunately, the environmental footprint also comes with a lot of restrictions and pitfalls on the part of the airlines, which I would like to address in this feature so that as many readers as possible can be spared from them.

Pack your stuff!

Most readers will already know this, but just to be on the safe side, here's some clarification. It's nice to play in IRON MAIDEN and travel in your own plane, where your own singer is sometimes the pilot (which, by the way, Bruce Dickinson only does to prove he has enough flying hours, otherwise he'll lose his flying license), but this is the absolute exception. Bands of this size have no problems flying their familiar amps and cabinets around the world in addition to their personal instruments when necessary; this has not been the case for all other bands for a long time, which means that you have to work with equipment that is Location was rented from the local organizer.

The aim here is to keep the dependence on local equipment as low as possible. Anyone who has ever toured South America, or even Russia, can definitely tell great stories about tons of broken and exploding amps on stage, so try to take as much as you can with you. And here the odyssey of horror begins.

1.) Guitar / Bass: Your personal instrument cannot be replaced, so you have to take it with you. Until about 3 years ago, many airlines still had the option of taking a guitar in a soft case into the passenger compartment as hand luggage with a charming smile and a friendly demeanor at the gate and stowing it in the overhead compartment. But then many aircraft manufacturers reduced the sizes of the storage compartments, so that a guitar only very rarely fits into these compartments and a bass definitely no longer fits into these compartments.

Unfortunately, this brings with it the problem that the instrument has to be checked in as cargo and another piece of luggage usually has to be booked with it. However, since the airlines have massively increased their prices due to the current inflation and the Corona catch-up campaigns, it can happen that the additional piece of luggage accounts for an additional 50% of the flight cost. Here you should consider using a double case in which the bass can also be transported, which would halve the transport costs.

If you are considering this, you must definitely use a case that meets the current maximum dimensions and, most importantly, the maximum weight regulations, such as ENKI cases. The maximum payload in the wooden class is usually 23 kg, and for the cheap ones it can sometimes be 21 kg. It is important to be extremely careful here, as the airlines will take advantage of your emergency situation at the airport and will be happy to charge you extra costs for excess baggage! Therefore, be sure to weigh your case beforehand and allow for a kilogram of security, as the scales at the counter often carry out their own calibration and, in case of doubt, you will always lose.


2.) Amp: I can only strongly recommend that you take your own amp with you if possible. The amp should be stored in your personal suitcase and ideally have a multi-voltage power supply so that it can work worldwide. For example, I use the Hughes&Kettner BS200 Floor for my air shows, which includes all the important functions, is comparatively light/small and sounds very good. So you only have to use the cabinets on site and the risk of a completely defective cabinet is smaller than that of a defective amp.

There are now many small or micro-amps with which you can also play medium-sized halls with good monitoring, so this should be worth considering. Of course, you can also book an additional piece of luggage for your Kemper and play it directly into the PA on site, but this option didn't convince me in terms of sound or feel.

3.) Pedals: If you can't have your own amp for whatever reason, you should take a small bread-and-margarine setup of pedals with you, preferably placed on a small floorboard. If you can find a decent, clean sound on site, the classics overdrive, distortion and delay are basically enough to be able to play 90% of all rock shows. Maybe some chorus or reverb, depending on your taste. Of course, the whole thing can also be done with a small Multi-FX pedal, although I personally prefer individual pedals because of the better sound.


With electronics through the security check

Whenever you want to take your pedalboard, your transmitter or your in-ear system with you in your backpack as hand luggage, be prepared for a few extra rounds at the security check. The level ranges from about 10 minutes of explosives checks in Germany to shouting security officers in the USA who completely frisk you for 20 minutes to Russian soldiers with Kalashnikovs at the ready who are just waiting for you to make a hectic move.

Anyone who then tries to explain to a security officer what an overdrive pedal is and that the wires and batteries seen during the x-ray are not explosive paraphernalia can be prepared for a detailed discussion, depending on the employee's level of knowledge. Please take this into account in your check-in schedule.


“Disappeared in Nirvana” or “Where is my luggage”?

Nothing is worse than the desperate look at the conveyor belt at the arrival airport where no guitar wants to show itself. You can usually lower your blood pressure again by looking for the bulk luggage counter, where a mostly bad-tempered employee pushes the instrument through the opening up to 30 minutes later than the rest of the luggage, if possible in one piece.

After that, all you have to do is go to the “Lost Baggage” counter and hope that the instrument is actually somewhere. The list of colleagues whose instruments were simply stolen this way is extremely long. The Airtags, which can be placed comparatively discreetly anywhere, offer a little help for iPhone owners. Personally, I have not only equipped every piece of luggage with a tracker, but I have also prepared my instruments accordingly so that I can find them again anywhere in the world.

Depending on the number of other Apple products in the area, you can check whether your personal equipment has even left the local airport and whether it is at least at the arrival airport. However, it takes nerves of steel if the Airtag simply doesn't want to appear on the display, so keep calm and hope. However, anyone who hopes to have the airline replace the equivalent value if their equipment is stolen or destroyed will unfortunately be disappointed. A colleague of mine had a new USA Precision Bass (purchase price €2,500) stolen for which, after much negotiation, he received a flat rate of €500.

Softcase, hardshell or flightcase?

Finally, a truism that everyone knows, but that we are all too happy to push aside. When you heave thousands of suitcases onto conveyor belts, electric tractors and transport rollers all day long, at some point you no longer care about any suitcase. If you even hope that the airline baggage handlers will handle your instrument with the same caution as you do, you are doomed. I own several hardshell cases where fist-sized pieces were knocked out of the case and driven through the paint into the guitars. And who doesn't have at least one suitcase that hasn't had a wheel or handle broken off, unless it was a Peli case?

Therefore, even if heavy and unwieldy, always take flight cases or at least plastic cases that can survive a fall from a height of 2 meters. I saw a baggage manager use my guitar as a step to reach a higher item, so always assume the worst.

And of course good luck with your upcoming shows!


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Additional Informations:

Delta Air Lines:
Checked Baggage: Varies by route and fare class.
Weight Limit: 50 pounds (23 kg) for most destinations.
Cabin Baggage: 22 x 14 x 9 inches (56 x 35 x 23 cm).

American Airlines:
Checked Baggage: Fees vary by route and fare class.
Weight Limit: 50 pounds (23 kg) for most destinations.
Cabin Baggage: 22 x 14 x 9 inches (56 x 35 x 23 cm).

United Airlines:
Checked Baggage: Fees based on destination and fare class.
Weight Limit: 50 pounds (23 kg) for most destinations.
Cabin Baggage: 22 x 14 x 9 inches (56 x 35 x 23 cm).

Lufthansa:
Checked Baggage: Varies by class and route.
Weight Limit: 50 pounds (23 kg) for most destinations.
Cabin Baggage: 21.6 x 15.7 x 9 inches (55 x 40 x 23 cm).

Air France:
Checked Baggage: Depends on fare class and route.
Weight Limit: 50 pounds (23 kg) for most destinations.
Cabin Baggage: 21.7 x 13.8 x 9.9 inches (55 x 35 x 25 cm).

Emirates:
Checked Baggage: Varies by class and route.
Weight Limit: Economy - 66 pounds (30 kg), Business/First - 88 pounds (40 kg).
Cabin Baggage: 22 x 15 x 8 inches (55 x 38 x 20 cm).

China Southern Airlines:
Checked Baggage: Depends on class and route.
Weight Limit: Economy - 44 pounds (20 kg), Business/First - 66 pounds (30 kg).
Cabin Baggage: 21.6 x 15.7 x 7.8 inches (55 x 40 x 20 cm).

Turkish Airlines:
Checked Baggage: Varies by class and route.
Weight Limit: Economy - 50 pounds (23 kg), Business - 66 pounds (30 kg).
Cabin Baggage: 21.6 x 15.7 x 9 inches (55 x 40 x 23 cm).

Qatar Airways:
Checked Baggage: Depends on class and route.
Weight Limit: Economy - 66 pounds (30 kg), Business/First - 88 pounds (40 kg).
Cabin Baggage: 20 x 15 x 10 inches (50 x 37 x 25 cm).

Singapore Airlines:
Checked Baggage: Varies by class and route.
Weight Limit: Economy - 66 pounds (30 kg), Business/First - 88 pounds (40 kg).
Cabin Baggage: 21.6 x 15.7 x 7.8 inches (55 x 40 x 20 cm).

Southwest Airlines:
Checked Baggage: First two bags free, additional bags have a fee.
Weight Limit: 50 pounds (23 kg).
Cabin Baggage: Dimensions not specified, must fit in overhead bin or under the seat.

Cathay Pacific Airways:
Checked Baggage: Varies by class and route.
Weight Limit: Economy - 66 pounds (30 kg), Business/First - 88 pounds (40 kg).
Cabin Baggage: 22 x 14 x 9 inches (56 x 36 x 23 cm).

KLM Royal Dutch Airlines:
Checked Baggage: Depends on fare class and route.
Weight Limit: Economy - 50 pounds (23 kg), Business/First - 70 pounds (32 kg).
Cabin Baggage: 21.5 x 13.5 x 10 inches (55 x 35 x 25 cm).

Qantas Airways:
Checked Baggage: Varies by class and route.
Weight Limit: Economy - 50 pounds (23 kg), Business - 66 pounds (30 kg).
Cabin Baggage: 45 total linear inches (115 cm) including wheels and handle.

Air Canada:
Checked Baggage: Varies by class and route.
Weight Limit: Economy - 50 pounds (23 kg), Business/First - 70 pounds (32 kg).
Cabin Baggage: 21.5 x 15.5 x 9 inches (55 x 40 x 23 cm).

EVA Air:
Checked Baggage: Depends on class and route.
Weight Limit: Economy - 66 pounds (30 kg), Business/First - 88 pounds (40 kg).
Cabin Baggage: 23.6 x 15.7 x 9.8 inches (60 x 40 x 25 cm).

ANA All Nippon Airways:
Checked Baggage: Varies by class and route.
Weight Limit: Economy - 50 pounds (23 kg), Business/First - 70 pounds (32 kg).
Cabin Baggage: 22 x 16 x 10 inches (55 x 40 x 25 cm).

British Airways:
Checked Baggage: Varies by class and route.
Weight Limit: Economy - 51 pounds (23 kg), Business/First - 70 pounds (32 kg).
Cabin Baggage: 22 x 18 x 10 inches (56 x 45 x 25 cm).

Alaska Airlines:
Checked Baggage: Fees for additional bags, weight limits apply.
Weight Limit: 50 pounds (23 kg).
Cabin Baggage: Dimensions not specified, must fit in overhead bin or under the seat.

Hainan Airlines:
Checked Baggage: Varies by class and route.
Weight Limit: Economy - 44 pounds (20 kg), Business/First - 66 pounds (30 kg).
Cabin Baggage: 22 x 14 x 9 inches (55 x 35 x 25 cm).

SAS Scandinavian Airlines:
Checked Baggage: Varies by class and route.
Weight Limit: Economy - 50 pounds (23 kg), Business/Plus - 70 pounds (32 kg).
Cabin Baggage: 22 x 16 x 9 inches (55 x 40 x 23 cm).

Air India:
Checked Baggage: Depends on class and route.
Weight Limit: Economy - 50 pounds (23 kg), Business/First - 66 pounds (30 kg).
Cabin Baggage: 22 x 14 x 10 inches (55 x 35 x 25 cm).

Iberia Airlines:
Checked Baggage: Varies by class and route.
Weight Limit: Economy - 50 pounds (23 kg), Business/First - 70 pounds (32 kg).
Cabin Baggage: 22 x 16 x 10 inches (56 x 40 x 26 cm).

Swiss International Air Lines:
Checked Baggage: Varies by class and route.
Weight Limit: Economy - 50 pounds (23 kg), Business/First - 70 pounds (32 kg).
Cabin Baggage: 21.6 x 15.7 x 7.8 inches (55 x 40 x 20 cm).

Virgin Atlantic:
Checked Baggage: Varies by class and route.
Weight Limit: Economy - 50 pounds (23 kg), Premium/Economy Delight - 66 pounds (30 kg).
Cabin Baggage: 22 x 14 x 9 inches (56 x 36 x 23 cm).

Aeroflot Russian Airlines:
Checked Baggage: Varies by class and route.
Weight Limit: Economy - 50 pounds (23 kg), Business/First - 70 pounds (32 kg).
Cabin Baggage: 22 x 18 x 10 inches (55 x 45 x 25 cm).

Etihad Airways:
Checked Baggage: Varies by class and route.
Weight Limit: Economy - 50 pounds (23 kg), Business/First - 70 pounds (32 kg).
Cabin Baggage: 22 x 16 x 10 inches (56 x 41 x 25 cm).

Air New Zealand:
Checked Baggage: Varies by class and route.
Weight Limit: Economy - 50 pounds (23 kg), Business/First - 66 pounds (30 kg).
Cabin Baggage: 46.5 total linear inches (118 cm) including wheels and handle.

Saudia (Saudi Arabian Airlines):
Checked Baggage: Varies by class and route.
Weight Limit: Economy - 50 pounds (23 kg), Business/First - 70 pounds (32 kg).
Cabin Baggage: 22 x 18 x 10 inches (56 x 45 x 25 cm).

Air China:
Checked Baggage: Varies by class and route.
Weight Limit: Economy - 44 pounds (20 kg), Business/First - 66 pounds (30 kg).
Cabin Baggage: 21.5 x 13.5 x 7.5 inches (55 x 35 x 20 cm).

FEATURE: Family, Friends And Music

 Family, friends and music. What sounds like a third-rate Netflix series rip-off can actually be viewed in two different ways. On the one hand, we have the idealized perception as it will exist in most minds. Very positively connoted as an enrichment of life, full of friendship and liters of oxytocin. The other side is the connection between the dream world that most musicians produce and the sometimes diametrically opposed alignment of the “real” world with all its hard landings and punches in the stomach. Let's take a look at both camps.

Friends, friendship, joyless...

Let's not kid ourselves, making music with good friends is pretty much the all-encompassing basis with which you usually start your musical career. Nothing is as satisfying, nothing ensures a comparable release of happiness hormones and nothing is currently on the decline as much as the aforementioned campaign. Why this? Well, as already mentioned, you need 1.) friends, 2.) a time together and you want to 3.) make music together.

Anyone who owns these 3 points can consider themselves very lucky; they usually fail on point 1.), but that's another story. I'll venture a very bold thesis and believe that probably only 10% of all Amazona readers still have some kind of constellation for musician friends, which involves regular, together playing music in a room and occasional live performances with friends. The whole thing is separate from Covid, of course. While in the past you had to meet up to record music simply for technical reasons, today it is standard for everyone to work at home and send sound snippets around, which someone then sticks together to form a “song”.

In the pro sector, it is now a basic requirement that you can package your instrument in WAV files in whatever form and then send them wherever you want via Dropbox or WeTransfer. Anyone who cannot meet this standard and has to go to an external studio to record their tracks, which they then want to bill for, no longer has a chance in the system. And since even in the most complex of all recording areas, the drum area, it is now difficult to determine whether an acoustic set was recorded with great effort in a good studio, or whether the drum tracks were arranged on an electric drum set or with a superior drummer, you lose composing and arranging together is becoming increasingly important. The composers of a song usually create a pre-production according to their technical skills, which is improved by the remaining instrumentalists with regard to their own instrument and that's it. The only joint activity remains a live performance, which, depending on the band, can only be carried out with massive use of the backing track.

Why this sometimes harsh reduction to the bare essentials? Quite simply, as always, it's the costs. Transport, accommodation and food for a band incur costs that cannot be covered by anything, so everyone prepares themselves at home, they meet once before an upcoming show or tour and off they go. It is therefore extremely important to keep the social aspect of making music together as high as possible, as long as there are no commercial aspects behind the project. You should also keep in mind that as you get older, the time available to meet together decreases. First comes the training, then possibly a move to another city, then starting a family, then a career and finally the aging process, all points that increasingly limit making music together. You can only really make music without worries when you're young, when your parents can keep you away from all the economic and time problems. By the way, over 80% of all professional musicians come from well-off parents, why?

Music and family

When I was in my early 20s (I was always the youngest in the band back then) there was an unwritten rule. Whenever a colleague became a father, you could immediately look for a replacement. No matter how hard the colleague tried to reconcile his band and family, it didn't work. In the best case scenario, he took a job with the local dance band, but then ended up looking like an insurance salesman because of the prescribed haircut and, under the influence of massive amounts of alcohol, struggled through the “Rosamunde” classics at the local Bums folk festival. You can't earn that much money to commit to this artistic suicide in installments. But your offspring, or rather your entire family, rightly doesn't care at all how you bring the rent together, the main thing is that you bring it together, which brings us to the middle of the topic.

If you really want to know what makes a successful musician, you should sit down with your partner and have a chat, because he/she decides whether you manage to realize your musical dreams. Almost no musician is born a star, apart from those with a globally successful name such as Julian Lennon. The poor guy then has to deal with the comparisons to his father his entire life, especially since he looks exactly the same and his voice sounds similar. With something like that you can only lose and the therapists give in to each other.

So what if you used your youth to learn an instrument and now want to take the next step towards becoming a professional musician? You have to fight your way through, currently harder and more brutal than ever. You make contacts, work for nuts and get through a 90-hour week, but in return, despite guitar lessons, you barely manage to raise enough money to keep one person, namely yourself, alive. So what do you need? A partner who earns at least the same, or better yet more, than you with an independent 9 to 5 job. The classic “Dinki” setup (double income, no kids) is born.

That's how to live and with good household accounting, life as a whole can be managed well if, yes, if there weren't these compromises that the partner would have to make. True, the partner is very proud when she sees her husband in trade magazines or on stage in front of a horde of cheering fans, but in return, what planning needs to be done. The standard is that the partner has to plan her vacation around her husband's touring plans. “Darling, we have the chance to go on a European tour with *Hutzelefutz* for 3 weeks. There is no fee and we only have to pay very little for the seats on the Nightliner, but we make it all back with the merch sale!” And then half of my partner’s annual vacation is gone.

What is also a burden that should not be underestimated is the fact that whenever “normal” people are partying, your husband is on some stage, i.e. H. Your partner is always alone at first. Sure, the woman can invite a few friends and come to the show, but after the umpteenth visit this effect wears off and the action can only be carried out within a certain spatial framework. Some musicians therefore try to bring their girlfriends with them in some capacity (tour leader/merchandise), which sometimes works quite well in the area of merch, but usually fails dismally in the area of tour management. But by the time it comes to the follow-up to the merch sale, the glamor is gone and you would like to kick the shirt boxes into the corner.

We summarize. The partner of a musician usually finds the following:

- little and irregular income
- unfavorable time distribution
- latent discrepancy between fiction and reality
- constant competition in the party atmosphere
- Setting your own financial goals
- a total fresh start if you want to have children

and the whole thing with a minimal chance of making up for the lost years economically through the “breakthrough”. Now to be honest, would you accept this offer?
We all know the saying “Behind a successful man there is a strong woman” and I am sure that the points mentioned above can also be found in many other industries outside of the music biz, but in no business are there such a wide gap between ideals and reality.

Therefore, all I can say to all aspiring musicians is that if you have found a partner who can handle all of these factors and won't let you down in the crucial case, look after him like the apple of your eye with everything you do. what you achieve. The streets are full of broken lives that the partnership has unhinged at the crucial moment.

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Additional Informations:

Navigating Uniqueness: Challenges and Joys of Having a Musician as the Family Patriarch

Introduction:

The life of a musician is often romanticized for its creative freedom, stage lights, and the euphoria of musical expression. However, the realities of being a musician extend beyond the spotlight, impacting not only the artist but also their family. This comprehensive report delves into the distinctive challenges and joys that a family may endure when the patriarch is a musician.
Erratic Schedule and Touring Lifestyle:

One of the primary challenges families face when the father is a musician is the unpredictable and often erratic schedule. Musicians frequently engage in touring, performing in different cities or even countries, which can result in extended periods of separation from their families. The constant juggling act between pursuing a musical career and maintaining a stable family life requires a delicate balance, with families navigating the emotional strain of extended absences and sporadic reunions.

Financial Uncertainties:

The music industry is renowned for its financial uncertainties, and this reality can cast a shadow over the stability of a musician's family life. Income fluctuations, especially for independent or emerging artists, can contribute to financial stress. The absence of a consistent paycheck and the dependence on sporadic gigs, album sales, or royalties can pose challenges in meeting the family's financial needs, necessitating careful budgeting and financial planning.

Creativity Versus Stability:

The pursuit of a musical career often involves a delicate dance between the artist's creative aspirations and the family's need for stability. Musicians may find themselves torn between investing time and energy into their craft and fulfilling their responsibilities as fathers and partners. Striking the right balance becomes crucial, as neglecting either aspect can lead to strains on both the artistic journey and family relationships.

Unconventional Lifestyle:

The unconventional lifestyle of a musician can introduce a unique set of challenges to family dynamics. Late-night rehearsals, impromptu jam sessions, and exposure to a bohemian subculture can be both fascinating and challenging for family members not directly involved in the music scene. Navigating societal expectations and maintaining a sense of normalcy within the family unit requires open communication, understanding, and a shared commitment to embracing the unconventional aspects of the musician's lifestyle.

Creative Inspirations and Family Bonding:

Amidst the challenges, there are also distinct joys that come with having a musician as the family patriarch. The creative inspirations that stem from the artist's experiences and musical expressions can enrich the family's cultural and emotional tapestry. Music becomes a shared language, fostering unique bonding moments as family members attend concerts, collaborate on musical projects, or simply share in the artist's passion for their craft.

Legacy and Role Modeling:

A musician father can serve as a powerful role model for their children, imparting valuable lessons about perseverance, creativity, and the pursuit of one's dreams. The legacy of a musician extends beyond the stage, influencing the family's values and attitudes towards passion and dedication. However, striking a balance between nurturing the artistic spirit and providing a stable foundation for the family becomes a delicate yet rewarding endeavor.

Conclusion:

In conclusion, the experience of having a musician as the family patriarch is a journey marked by a unique blend of challenges and joys. Families navigating this path must cultivate resilience, open communication, and a shared commitment to both the artistic aspirations of the musician and the stability and well-being of the family unit. It is through this delicate balance that the intricacies of a musical family's life unfold, creating a narrative that is as rich and diverse as the melodies that resonate from the heart of the musician.

FEATURE: Endorsements

 There are probably only a few areas in the music industry where a concentrated load of half-knowledge, admiration, envy and contempt come together like in the area of an endorsement. Every musician has heard of it, everyone has an opinion about it, very few own one and almost everyone wants one. The ideas that have formed in the circles of instrument and accessory manufacturers are sometimes so absurd that you can only smile. This article is intended to shed light on the different variations of said collaborations and clear up moldy ideas.

Endorsement? Why?

A simple question in advance, does anyone believe that e.g. B. Sebastian Vettel has to pay for the tires he uses during a Formula 1 race from his prize money? Of course he doesn't have to, but why not? Well, because the tire manufacturer, whoever is currently working with Mr. Vettel, believes that the fact that Sebastian Vettel uses tire brand X generates more sales for him than if S. B. paid for the tires himself. The trick is pure preschool psychology, S. B. wins the races, is probably a likeable guy and the next time he buys tires, John Doe will remember this and will choose the S. B. product rather than another product.

The practice is much more complex, but the basis is “as simple as that”. An endorsement is ultimately an advertising contract in which both parties are of the opinion that their cooperation is ultimately worthwhile for BOTH (very important!) or to stay with our example, Mr. Vettel does not have to pay for the tires and the Tire manufacturer still makes more sales than without Mr. Vettel. But if Mr. Vettel loses every race and behaves like an open pants towards his fans, the image will suffer and the tire manufacturer will consider whether he wants to continue to be associated with the Vettel name. Why this long introduction? Because its core message basically summarizes everything that constitutes an endorsement. Actually? Well, now we get into the details

Endorsements? Maybe for me too?

I don't know about you, but when the author of this article was just a little slob with big dreams, there were always 3 things I considered my personal success. I wanted:

1.) Take a European tour in one of these great nightliners and make money at the end.

2.) I wanted to have one of those great, big flight cases with the fat ball corners for every instrument, every amplifier, every pedal and every cable.

3.) I wanted a guitar with my name on it.

#3 in particular was effectively the holy grail for me and the joy was almost superhuman when I received my first signature model many years ago. I'm quite sure that many other musicians will feel the same way, but many also find the very thought of it excessive. Why actually? What do you have to lose? Of course you can have an instrument tailor-made for you by any guitar maker, but the appeal lies in the fact that a manufacturer, in the spirit of Mr. Vettel, is of the opinion that his brand benefits from you having his instrument/amplifier etc. in display to the public. So let’s first take a look at what endorsement variations there are.

What forms of endorsement are there?

First, some technical terminology. The endorser is the manufacturer of the product, the musician who uses the product is the endorsee. The popular statement from a musician, “I am a Fender (or similar) endorser” is Kokolores.

Variation 1 - the 50% deal:

Even if you don't believe it, a so-called 50% deal, often referred to as an artist deal, is not as far away as it might seem at first glance, at least if you have a German manufacturer in mind. Very roughly described, in this case the manufacturer grants you a discount on the purchase price of around 50%. Why is this deal comparatively easy to obtain? Well, it is more or less the price at which the manufacturer sells his item to the retailer.

For the manufacturer it makes almost no difference whether he sells the item directly to the artist or to the retailer, the main thing is that the item has been sold. However, anyone who thinks that the manufacturer doesn't care who they offer a 50% deal to has unfortunately miscalculated, because see above, it is still very important what value the artist has in the eyes of the public. An artist who boasts of an endorsement from Company Later more.

Variation 2 - the 75% deal:

This is where it first starts to hurt for the manufacturer, because he invests so much trust in you that he sacrifices parts of his profits because he is of the opinion that your craftsmanship, your number of clicks on YouTube, the number of friends / Followers on Fb / IG or your streaming numbers on the corresponding portals such as Apple Music / Spotify etc. are so good that the presentation of yourself together with their product pays off for the manufacturer. These deals rarely come about because they are usually already in the range of

Variation 3 - the 100% deal:

located. Here you have finally arrived at what you have always dreamed of, as one or more manufacturers make an instrument or something similar available to you to use without any payment. Provide? Yes, there are 2 variants in the 100% deal. There is the variation of the “permanent loan”, where you can use the instrument in any way, but the item still legally belongs to the manufacturer and they can also demand it back, e.g. B. if the series is discontinued, the manufacturer files for bankruptcy and your instrument is part of the bankruptcy estate, the manufacturer is dissatisfied with your commitment to the product, or similar.

The holy grail, on the other hand, is a 100% deal with complete transfer of ownership of the instrument into your hands, but this also entails many moral obligations. Bagging it up and putting it in a corner, or even worse, selling the instrument secretly, rightly annoys every manufacturer and damages your reputation to the bone. You wouldn't believe how many colleagues I know who behaved so disgracefully and completely burned their names in the scene.

You think this is the final stage? No way, because here comes...

Variation 4 - the Rockstar department

What do you do when the artist's name is so big that you not only give him all the instruments he wants, but also give him another treat to stop him from switching to the competition? Well, I don't have the exact figures, but "it is estimated" that e.g. For example, artists like Steve Vai or Joe Satriani not only receive an unlimited number of instruments made by Ibanez, but also receive a six-figure sum annually for the use of their name in connection with the brand. Whoever is angry now, please always remember that these are normal advertising contracts, what do you think people like e.g. B. Jennifer Lopez or Charlize Theron for using a perfume?

How do I get an endorsement?

Before you tackle an endorsement, you should always ask yourself two questions.

1.) Do I really need an endorsement?
2.) Would I give myself an endorsement?

to 1.) Of course it is a dream if you, as a professional musician, cooperate with a “consumables manufacturer” such as: B. has strings or drumsticks, simply because it's easy on your wallet. However, if it goes beyond this area, things can get difficult. Even if you sometimes can't imagine it, colleagues, other musicians and even the manufacturers can feel if you don't stand behind the product 100%. Small subtleties immediately reveal whether you just want to grab something or whether you are really impressed by the product.

2.) Do you consider yourself to be so eye-catching/interesting/professional/outstanding in terms of craftsmanship that you would invest money in yourself? If yes, go for it, if no, why should anyone else do it?

If you can answer yes to both questions, here are a few tips

- Even though international names like Fender, Gibson or whoever may exude the charm, take a look at what your own country or at least Europe offers in terms of manufacturers. Why? It is actually impossible for a German to land a direct deal with an intercontinental company (exceptions prove the rule); you will usually be passed on to the local sales department, who will of course first deal with each major investment manufacturer must agree. With a local company, the distances are shorter, the language barrier is eliminated and the quality is at least the same, sometimes even significantly higher than the competition.

- Most companies have specially employed employees who work in the areas of A&R / Artist Relation Manager / PR Manager / Marketing Manager etc. to make contact. It's best to do good research in advance and get in touch by email. A phone call as the first contact always has a bit of a “coercion” quality to it.

- You have to convince the contact person that cooperation is worthwhile for him. Unfortunately, being a member of a band and working hard no longer convinces anyone these days, especially since these employees receive about the same amount of traffic as the booking agent at a music club. Brief description of who you are, what you do and then the link. Live shows, videos, interviews, workshops, work areas, everything that you have placed online at some point or was placed by you and that is of high acoustic quality, link accordingly. Everything is just like with a normal application.

- Don't be disappointed if it doesn't work out, as it doesn't necessarily have to be a lack of interest. Most of the time, employees have a limited budget to work with. Once this budget is exhausted, you can no longer support new artists.

- Don't be annoyed when laughingstocks like Mötley Crüe "singer" Vince Neil "whine" in interviews about the fact that he is constantly being sent new guitars only to play them unplugged at his backing track shows. In the league it doesn't matter at all whether any instrument is played live, as long as people (maybe again in a few years) pay money for this nonsense.


Conclusion

I hope the article helped you a little and who knows, maybe you can convince more people than you can imagine at the moment. Good luck!

By the way, an endorsement is by no means always just about money. Many artists also maintain endorsements because, for example, For example, on their worldwide tours, the manufacturer always has a sales office in the respective country, so that they can, for example, B. you can play your favorite amplifiers anywhere.

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The Significance of the Relationship between Endorsee and Endorser in the Musical Instrument Industry

Introduction:

The relationship between an endorsee and endorser in the musical instrument industry holds immense importance, as it not only shapes the marketing landscape of musical instruments but also significantly influences the image and perception of the companies involved. This intricate dynamic plays a pivotal role in brand positioning, market penetration, and the overall success of
both the artist and the instrument manufacturer.

Definition and Roles:

To comprehend the essence of the endorsee-endorser relationship, it is crucial to define the roles of each party. The endorser, typically a renowned musician or artist, acts as the public face of a musical instrument brand. Their endorsement lends credibility and prestige to the instruments they use, creating a powerful association between the artist and the brand. On the other hand, the endorsee refers to the musician who receives support from the instrument manufacturer, often in the form of free or discounted instruments, in exchange for promoting and using their products publicly.

Mutual Benefits:

The symbiotic nature of the endorsee-endorser relationship is characterized by mutual benefits. For the endorser, aligning with a reputable instrument brand provides access to high-quality instruments, exposure to a broader audience, and potential financial incentives. Simultaneously, the instrument manufacturer gains valuable visibility, credibility, and increased sales as a result of the artist's association with their products. This mutually beneficial partnership extends beyond a mere transactional arrangement, evolving into a strategic alliance that contributes to the success of both parties.

Brand Image and Perception:

The choice of an endorser significantly impacts the brand image and perception in the eyes of consumers. When a respected musician endorses a particular instrument, it conveys a message of quality, innovation, and reliability. Consumers often view endorsed products as a mark of excellence, leading to increased trust in the brand. The positive image associated with the endorser's success and talent becomes inherently linked with the instruments they endorse, creating a powerful marketing narrative.

Marketing and Promotion:

The relationship between endorsee and endorser is a cornerstone of marketing and promotion strategies in the musical instrument industry. Endorsers act as living testimonials, showcasing the instruments in real-world, professional settings. This experiential promotion enhances the instrument's desirability and performance credibility. Furthermore, the visibility gained through an endorser's concerts, recordings, and social media channels amplifies the reach of the brand, fostering a connection with a diverse audience.

Nurturing Talent and Innovation:

The endorsee-endorser relationship is not solely transactional; it often involves a collaborative effort to foster talent and drive innovation. Instrument manufacturers may work closely with endorsed musicians to develop new products, customize existing ones, or incorporate cutting-edge technologies. This collaboration not only benefits the endorsee by providing them with instruments tailored to their artistic needs but also enhances the instrument brand's reputation for innovation and commitment to musicians' requirements.

Conclusion:

In conclusion, the relationship between endorsee and endorser in the musical instrument industry transcends a simple endorsement agreement. It is a strategic alliance that shapes brand image, influences consumer perception, and drives mutual success. As both parties continue to collaborate, the synergy between artist and instrument manufacturer will undoubtedly play a pivotal role in the ongoing evolution and growth of the musical instrument industry.